If you are reading this you have an interest in the future of the newspaper industry. This was written to document my experience and thoughts about a drastically changing industry and to...

One of the greatest advantages of billboards is the fact that the cost per impression is low compared to other advertising options. The cost vis-à-vis the effect on your business is low...

Since the release of the iPad, there has been a lot of buzz about the product, its functions and its cost. So, how does the iPad affect social media and can the...

Mobile media is one of those words that we often use that is pervasive in our day-to-day life and yet so vague conceptually that we cannot define it. We know that it...

Anyone taking a look at magazines from the 50s or 60s would see a huge difference between them and the magazines of today. Before the advent of computers, many consumers relied on...

Press release is a powerful form of advertisement. A good press release can help you convey the message to your targeted audience and lets you promote any development or enhancement in your...

If you are considering implementing any form of internet media advertising on a website, you want to know without doubt, that the budget you have available will not go to waste. It...

Banner advertising are the small rectangular advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter, but they all share a basic function: "if you click...

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