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Communication is a crucial human way of informing and staying connected. There are various communication channels such as news, press releases, writing and blogging among many others. All major companies and organizations rely on media to channel their report and statements to the public and their employees, but, without the great PR and an excellent press release channel this targeted audiences might miss out.

A great story or an impressive press statement begins with a great writer, a person who can articulate the thoughts and turn them into a great piece of writing. This written article must be precise in a way that the audience gets the message direct and must be delivered in the simplest of words to a greater audience.

The Purposes of Spreading Information in a Company Setup.

· The first reason as we have seen from above is to communicate and inform whereby news and press briefings are of great importance in achieving this. A company might need to hire new staff, and they always rely on getting the word out there or even when they want to inform of managerial or personnel changes in the company.

· The other purpose is to advertise products and services of any given entity. The proper channel can ensure that an organization goes global by posting and availing the adverts on worldwide platform where everyone can learn about them

· The other is to create great public rapport. Publicly traded companies and those that intend to gain public trust, opt to have their affairs addressed carefully and openly to the public. This is significantly done through a press release by the company’s organization hence safeguarding the company’s image.

Article Source: http://EzineArticles.com/9837409